Who am I?

I am an award-winning Senior Marketing professional with two decades of global experience with organisations that include The Economist, OAG Worldwide and LexisNexis. My undergraduate degree is in Law from The University of Edinburgh. I continued postgraduate work in Business Administration at Napier Business School and attained the Post Graduate Diploma in Marketing from the Chartered Institute of Marketing. I am a member of the Chartered Institute of Marketing, the Chartered Institute of Public Relations and the PR Society of America.

Charles at Ebisu

I have built a solid understanding of the role marketing plays in driving revenue growth for a business. How marketing shapes the reputation and image of an organisation in the mind of its target audience. Having worked in disrupted sectors I understand the challenges that many organisations have faced, and continue to face, in migrating from an offline world into the digital space. Success in achieving the goals an organisation has set me was my driving force on the first day I started work and remains the force that drives me today. I will bring that drive to succeed to your organisation.

“Charles has the experience, passion and the ability to lead campaigns; under his leadership, The EIU has been able to combine traditional as well as digital communications, delivering outstanding levels of growth. He is also an absolute pleasure to work with”.

Ravi Sunnak, EVP, Corporate, Executive Branding & Global at Havas PR North America

“Charles is one of the best marketers in the business. With such extensive knowledge of the marketing and digital space, coupled with vision and strong leadership, Charles always delivers fantastic results. It was great working with Charles – he is fun, approachable, passionate and determined”.

Angelina Hunt, PR Manager at Eversheds

“Charles is a wonderfully innovative marketer. He taught me to understand the value of various marketing channels, prioritize appropriate media and assign a financial value to the results. His talents go way beyond that, but these skills are incredibly difficult to find and immensely helpful toward building a viable business. I wholeheartedly recommend Charles to any a”nd all!

Tony Nash, CEO, Complete Intelligence Pte. Ltd.

“Charles has provided strong global leadership implementing the marketing and digital brand strategy for The Economist Intelligence Unit. His work, integrating both on and offline strategies, is successfully taking the brand to where it deserves to be”.

Luke Roberts, Managing Director at Cape Public Relations

“Charles and I worked together to launch LexisNexis’s first ever online community the Company Law Forum. I loved working with Charles because he is quick, extremely bright, fun and creative. These strengths meant our launch was ahead of schedule and under budget”.

Cara Annett, Operations Director (Content Operations) at LexisNexis

“Charles made a significant contribution to the transformation of OAG. Over two decades OAG had established itself as a leader in the print publishing of airline information. Print, however, was clearly an obsolete media with the rise of internet based content. Charles led a team that created new content and its distribution via new media and therefore re-positioning OAG as a modern and dynamic business”.

Duncan Alexander, Former Managing Director, OAG Worldwide Ltd.

Charles has a real drive and determination to succeed. 

He used ingenuity in identifying ways to support the company’s corporate responsibility priorities, informed by deep personal passion. He really believes in making a difference in his local and global community.

Marcia Balisciano, Director, Corporate Responsibility at Reed Elsevier

“Charles’ vision and clear communication skills helped SiteVisibility to create and implement the most effective SEO strategy for the 20+ sites optimised at Lexis Nexis. Charles definitely knows how to manage his SEO agency for maximum effect and I look forward to future opportunities to work together”.

Jason Woodford, CEO, SiteVisibility

“Charles is great to work with. He really gets internet marketing and has been an invaluable help in the successful launch of five websites in 2007. 
Charles is also very approachable and real team player. He has turned around the marketing department in a very short space of time and has made a real impact on the bottom line”.

Katherine Davies, Head of Sales at LexisNexis

“I worked with Charles whilst I was Group Financial Controller at OAG Worldwide Ltd (subsequently UBM Aviation) and can highly recommend his abilities to provide solutions to Digital/Web Based Marketing and Brand Management categories. 

He is one of the most sincere and focused Senior Managers I have met. Charles is always approachable, willing and able to discuss any issues relating to Digital/Web Based Marketing. I would highly recommend Charles”.

Mo Jaffer, Finance Director at TXM Recruit & TXM Healthcare

What I can do for you.

Primarily, I will achieve your business objectives through effective marketing strategies, whether they be an increase in revenue, a decrease in costs or a shift in brand perception. I can deftly manage reputations and provide a calm path through any crisis management situation. I can expertly manage your marketing function when the incumbent is on extended leave. If you would like the marketing function within your organisation upskilled or to have a more pivotal role, I have the gravitas. I am not afraid of making difficult, or unpopular, decisions if they benefit your business. I have a reputation for being an extremely effective and pragmatic ‘ideas person’.

Next steps….

I welcome enquiries from all organisations and from search consultants. Please contact me either by phone, email or the contact form below and I will reply promptly.

I look forward to hearing from you.

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