Content marketing has become increasingly important as consumers are no longer easily persuaded by instant purchase messages. Given the number of brands and marketing messages that an individual, whether in a personal or business capacity, receives each day is growing exponentially, cutting through that noise to develop a close relationship with an organisation’s audience is of paramount importance.
For many organisations generating content is not as easy as it is for those in the information and news sectors, they do, nonetheless, have more content available to them than they realise. Yet, having quality content is not enough. Knowing how to use content to deliver marketing objectives and extracting maximum value from content is at the core of successful marketing strategies.
Having spent more than two decades working with organisations rich in content, I have developed a deep understanding of how to create the maximum number of assets from a piece of content but how that content exists within the wider marketing strategy. What I will do for you is use content to improve your bottom line, deepen relationships with your existing customer base and reach new markets for your organisation.