The rise of digital and social media marketing has been swift and pervasive. Many companies have thrived seizing the opportunities newly available to them, while others failed to adapt and disappeared altogether. Possibly none so startling as Kodak, once one of the best-known brands in the world. Now, Kodak is nothing more than a memory.
The publishing and business information sectors have been riding the digital disruption storm for nearly twenty years. Business models have changed and adapted to this new, ever-changing landscape. News has been commoditised, exacerbated by technology that allows anyone to become a content producer, undermining subscription and advertising models in the process. For others, new technology such as video, VR (virtual reality) has given them channels to increase engagement with a wider audience and develop exciting services that would never have been possible in print.
I have worked with the internet and mobile technology since 1996. I developed a suite of online services that utilised the richness of data held against each flight for OAG and developed a WAP flight status service for T-Mobile. At LexisNexis, I created online communities for the legal, tax and compliance industries and at The Economist commissioned a VR experience to highlight the plight of the ocean. With this comprehensive knowledge of technologies and how businesses can benefit from them, I am well placed to navigate your organisation safely and successfully through digital disruption.