Many companies today operate Corporate Responsibility Programmes (CSR) that deliver real, positive change in the world. The value a well-constructed CSR programme could deliver first became evident to me as an employee of Reed Elsevier (RELX), both when OAG Worldwide was part of RBI, and later, as an employee of LexisNexis. I was the RE Cares champion for LexisNexis UK, the name of the community aspect of the RELX CSR framework. I remain impressed by the valuable work that LexisNexis continues to do in establishing the rule of law around the world and in combatting human trafficking. As RE Cares champion, I increased the number of volunteering days by LexisNexis’ employees from 350 to nearly 980 in one year.
The Economist Educational Foundation helps school children develop their voice and to equip them with the skills to engage and understand the world around them.I worked with the team at the Educational Foundation to develop a digital and in print advertising campaign to raise awareness of the Foundation and its work. The adverts ran across The Economist’s social media platforms and on Economist.com, as well as appearing in the UK print edition.
Getting the balance right on how to engage with a cause an organisation believes in is a challenge. It must be an authentic engagement with a cause that is congruent with an organisation’s brand and is communicated sensitively. Getting it wrong will do untold damage to your organisation. Given my experience of managing campaigns for third-sector organisations and positioning businesses as drivers of positive change, I am well-equipped to provide guidance and expertise in this important area.