Marketing plays a pivotal role in driving the growth of any organisation. Some have gone as far as to say that it is marketing-led organisations that become the most successful. To achieve success, an effective strategy must sit behind the marketing function. A strategy that has identified the target audience, one that understands the messages that resonate with this audience and is then executed successfully. Every marketing strategy should be transparent, accountable and deliverable. Without putting in place stringent practices to measure response and gauge ROI, many marketing strategies fail to deliver to their full potential. Throughout my career, I have devised and implemented marketing strategies that have achieved the desired results through market insight, testing variables, strong creative and importantly, clear goals. I will bring this rigour to your organisation.